Forecasting & Activation

BASES Quick Screen

Overnight assessment of a wide range of new product innovation ideas.

Overview
Overview

The risk of untested innovations is high

Get quick feedback on claims, benefits, and product names, including the all-important reasons why consumers prefer some options over others.

Quick and inexpensive testing
Choice-based methodology
Early insights in your process
Description
Description

Simple and affordable

It’s hard to know where to focus your innovation efforts. BASES Quick Screen helps sort and prioritize your most promising ideas upfront, saving you time, energy, and money. Prioritize your highest potential ideas with greater confidence.

Results
Results 02_Elements/Icons/ArrowRight

[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.

Results
Results
Key features
Key features

1

More than just
ideas

Test the credibility of your claims, as well as perceived advantages of your benefits.

2

Dig deeper with consumers

Test your ideas among multiple consumer groups and customize questions for more granular insights.

3

Fast and easy reporting

Take advantage of Innovation Studio to ideate, build, and test your ideas with your team, before you collaborate on your results.

Resources
Resources

How can we help?

We know not every question has an easy answer. Tell us your unique situation or what you might need, and we’ll work with you to find a solution that makes your life easier.

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