Innovate
your products

Create, evolve, and market your products to consistently grow your business.

Overview
Overview

Find the “why” behind the “what” for consumer behaviors

Understanding the intent behind consumer sentiment allows you to bridge the innovation gap. Through empathy-driven research models, you can continually innovate to maximize your return.

Person innovating their products

NielsenIQ BASES:
Innovation, renovation, and brand success

Success in today’s marketplace requires dynamic insights that give a complete understanding of the consumer—what they say, how they think, what they will do—in a quick, agile, and adaptable way.

Solutions
Solutions

NielsenIQ Connect

Harness the power of the most trusted and comprehensive CPG data with an advanced, cloud-based data management, analytics, and visualization platform.