Forecasting & Activation

Volumetric Forecasting

Accurately plan and predict sales for your new product.

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Maximize your return on innovation

Precisely plan production capacity and marketing support for your upcoming product launches.

Industry-leading models
Actionable consulting
Flexible planning
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Prioritize and plan your product launches

Confidently make launch and execution decisions with a personalized, nuanced look at your marketing plan. Our comprehensive model strengthens your approach and maximizes your in-market success.

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[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.

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Gold standard models

The only forecasting model to pursue and pass the Marketing Accountability Standards Board protocol.


Looks and feels easy

Over 500,000 forecasts conducted with over 200 dedicated global forecasting specialists makes forecasting simple.



Comprehensive forecasting packages help give you the answers you need at any point in your development process.

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How can we help?

We know not every question has an easy answer. Tell us your unique situation or what you might need, and we’ll work with you to find a solution that makes your life easier.