Design

Design Navigator

Optimize your packaging design to unlock new opportunities.

Overview
Overview 02_Elements/Icons/ArrowRight

Is your packaging working hard enough?

Find your best packaging direction by exploring designs in a competitive context to get objective feedback early in the design process.

Enable bold creative exploration
Compare designs in a competitive context
Optimize around winning designs
Description
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Objective, agile pack design screening

Identify packaging that best fits your design objectives, driving actionable insights on opportunities for improvement.

Results
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[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.

Key features
Key features 02_Elements/Icons/ArrowRight

1

Leverage advanced technology

Advanced webcam eye-tracking technology measures shoppers’ eye movements to show you which designs best catch and hold attention.

2

Find the right route

Explore a wide range of designs to ensure your products are best positioned for growth—both in sales and for your brand equity.

3

Drive growth through insights

Incorporate robust and highly specific shopper feedback to help you choose and refine the right packaging.

Resources
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Interested in learning more?

Over time, categories and shoppers evolve. Uncover the strengths and weaknesses of your packaging versus competition.