Design

BASES Design Navigator

Optimize your packaging design to unlock new opportunities.

Overview
Overview

Is your packaging working hard enough?

Find your best packaging direction by exploring designs in a competitive context to get objective feedback early in the design process.

Enable bold creative exploration
Compare designs in a competitive context
Optimize around winning designs
Description
Description

Objective, agile pack design screening

Identify packaging that best fits your design objectives, driving actionable insights on opportunities for improvement.

Results
Results 02_Elements/Icons/ArrowRight

[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.

Results
Results
Key features
Key features

1

Leverage advanced technology

Advanced webcam eye-tracking technology measures shoppers’ eye movements to show you which designs best catch and hold attention.

2

Find the right
route

Explore a wide range of designs to ensure your products are best positioned for growth—both in sales and for your brand equity.

3

Drive growth through insights

Incorporate robust and highly specific shopper feedback to help you choose and refine the right packaging.

Resources
Resources

Interested in learning more?

Over time, categories and shoppers evolve. Uncover the strengths and weaknesses of your packaging versus competition.

Related content
Related content