Analysis
Empowering Retailers to Accelerate in a Dynamic Marketplace
NielsenIQ Retail delivers actionable customer and category insights to meet the demands of today’s ever-changing retail environment. Our powerful data, analytics and solutions arm decision makers with intelligence at speed to consistently deliver game-changing results.
6 key approaches to retail pricing during times of inflation insecurity
Retailers should follow these six key approaches to properly manage pricing challenges during times of inflation.
03 May 2022
Four data-driven strategies to counter inflation’s impact in retail
Lorelei Bergin, Vice President of Analytics at NielsenIQ, shared perspective on how retailers can confront rising consumer prices at the Shoptalk 2022 Conference in Las Vegas.
08 April 2022
Key insights retailers need to blunt inflation’s impact
Inflation has put great pressure on retailers and manufacturers to address rising prices. A new report from Coresight Research and NielsenIQ outlines data-driven strategies to understand shoppers’ response to price increases and gauge how to respond in each product category.
08 March 2022
Discovering Hidden Treasure in Your Supply Chain Data
Unprecedented converging headwinds – the COVID19 pandemic, e-ecommerce growth, and the war in Ukraine have caused massive disruptions to both supply and demand. Their impact has been compounded by price inflation on fuel and consumer goods.
13 July 2022
The Executive’s Guide to Retail Media Mastery
What do retailers and brands need to know to win with intelligent digital marketing in the post-cookies era? Read our new Retail Media Executive’s Guide to learn more.
03 June 2022
6 key approaches to retail pricing during times of inflation insecurity
Retailers should follow these six key approaches to properly manage pricing challenges during times of inflation.
03 May 2022
Drive Sales. Boost Profits. Build Loyalty.
Covid-19 has caused unprecedented disruptions in the retail and consumer products industry. Supply chain issues and rising producer prices have led to inflation and shifting consumer behaviors. To meet these challenges, retailers and brands continue to adapt and intensify their focus on merchandising, marketing, customer loyalty, digital transformation, supply chain management and collaboration.
More than ever before, robust data analytics and insights are essential to adapt to market conditions and consumer expectations. It is paramount to be agile and pivot quickly in order to compete and survive.
Data. Intelligence. Analytics.
At NielsenIQ, we put the retail industry’s most trusted data resources, analytics, insights and decision-making tools in your hands – so you can act with confidence – every time. Our end-to-end retail solutions, super-charged data and superior modeling, help you accelerate critical insights and planning, so your enterprise is positioned for today’s omni shopper – and tomorrow’s.
1
Trusted partner
With nearly 100 years of delivering retail measurement, NielsenIQ ensures highest expertise and data integrity in delivering data intelligence and strategic advice to drive successful outcomes.
2
Advanced technology
Actionable, data-fueled analytics and insights powered by software that is underpinned by best-in-class models and latest technologies to propel performance across the enterprise.
3
Integrated, powerful user-portal
Access to comprehensive, unified and simple interface with customizable dashboards for improved performance monitoring by users across the enterprise and successful collaboration with suppliers.
Our comprehensive solutions, analytics and scalable platform unleash the power of data to help retail leaders better understand shoppers, merchandise, and markets to win at the shelf.
Are you optimizing your data assets?
As the retail industry undergoes digital transformation, do you have the right strategies to transform your data into a competitive advantage and win with your customers?
