Decisions can only be as good as the source data they are based on. With the increasing sophistication and prevalence of “fake” respondents, decision-makers are at more risk than ever of making decisions from bad data.
The people behind this dishonest activity are constantly evolving but, as we’ve always done, so are we!
45+ years of experience
300,000+ concepts tested
500,000+ forecasts delivered
+/- 9% accuracy
We use a multi-layered, multi-faceted approach throughout all stages of respondent engagement
to ensure quality, with frequent review and adjustments as the market changes.
Fraudulent activity detectors to prohibit entry
Centralized database helps track trends
Strategic partnerships with global and regional providers
Study-level sample balancing
to detect bots
Survey-specific business rules
Market and data source level calibrations
Test-retest reliability second-to-none
Making better decisions with better data means better returns
5x more successful
Validated through BASES’ proprietary analytic framework have a 75% chance of success vs the industry average of 15%.
+38% better concepts
Average lift in forecasted revenue using BASES Optimizer.
+20% more share
Up to 20% increase in unit share by optimizing your line with BASES Line & Price Optimizer.
Average BASES forecast validation is +/-9% of actual sales. Our forecast is the first and only MASB-certified model.