
Much more than a sales prediction.
BASES Forecasting is a framework to improve in-market performance under uncertainties.
At BASES, we have broad experience in a variety
of forecasting archetypes

Digital media
reach
Factor in different type
of digital spend

Opportunity Sizer
Size your innovations before investing time and effort into building it

E-commerce
focus
Capture e-comm dynamics if considerable online sales are expected

Brand
repositioning
Capture e-comm dynamics if considerable online sales are expected

Direct to
consumers (DTC)
Predict online sales for exclusively e-commerce launches

Cross-category range
Capture different category dynamics in the system

Competitive
launch
Navigate the changes
of the market

Specialty
Starter/Refill, instant/future consumption, low unit packs (sachet), channel-specific format (convenient stores, traditional trade…)

Stay ahead by staying in the loop.
Don’t miss the latest insights, offerings, and opportunities from BASES
By clicking on sign up, you agree to our privacy statement and terms of use.