Better predictions
mean better
performance

BASES Forecasting

Much more than a sales prediction.

BASES Forecasting is a framework to improve in-market performance under uncertainties.

Drive growth by maximizing
hits and minimizing losses

At BASES, we have broad experience in a variety
of forecasting archetypes

Digital media
reach

Factor in different type
of digital spend

Opportunity Sizer

Size your innovations before investing time and effort into building it

E-commerce
focus

Capture e-comm dynamics if considerable online sales are expected

Brand
repositioning

Capture e-comm dynamics if considerable online sales are expected

Direct to
consumers (DTC)

Predict online sales for exclusively e-commerce launches

Cross-category range

Capture different category dynamics in the system

Competitive
launch

Navigate the changes
of the market

Specialty

Starter/Refill, instant/future consumption, low unit packs (sachet), channel-specific format (convenient stores, traditional trade…)

Top innovator performers:

75% of innovation experts consider volume vs. objectives and incremental brand growth to assess their launch performance

Want to learn more?

Leverage the power of BASES Forecasting to quantify the impact of your launch.