Better predictions
mean better
performance
BASES Forecasting
Much more than a sales prediction.
BASES Forecasting is a framework to improve in-market performance under uncertainties.
Drive growth by maximizing
hits and minimizing losses
At BASES, we have broad experience in a variety
of forecasting archetypes
Digital media
reach
Factor in different type
of digital spend
Opportunity Sizer
Size your innovations before investing time and effort into building it
E-commerce
focus
Capture e-comm dynamics if considerable online sales are expected
Brand
repositioning
Capture e-comm dynamics if considerable online sales are expected
Direct to
consumers (DTC)
Predict online sales for exclusively e-commerce launches
Cross-category range
Capture different category dynamics in the system
Competitive
launch
Navigate the changes
of the market
Specialty
Starter/Refill, instant/future consumption, low unit packs (sachet), channel-specific format (convenient stores, traditional trade…)
Top innovator performers:
75% of innovation experts consider volume vs. objectives and incremental brand growth to assess their launch performance
Want to learn more?
Leverage the power of BASES Forecasting to quantify the impact of your launch.
Stay ahead by staying in the loop.
Don’t miss the latest insights, offerings, and opportunities from BASES
By clicking on sign up, you agree to our privacy statement and terms of use.